Some of the ladies on the LPGA Tour hit the ball consistently past 270 yards, despite being shorter and lighter than many of those we see on the 1st tee struggling to get much further than 220 yards.

The big equipment ideas in 2017: Soft compression

For a long while some discredited softer compression golf balls. The story was, “overpower the ball, and it’s going nowhere”.
On the LPGA Tour the ladies, despite a more diminutive size, are hitting it from the tee past the 270 yard mark on occasion. What are they doing that we can learn from?
Have you checked the average driving distances the ladies on the LPGA Tour hit their tee shots? How do these Ladies, some as short as 5 foot 3 and as light as 120 pounds, average 270 yards?